How To Start & Grow Your Business

Why Blogs Are Important for Startups and How to Establish Them

Amir Noghani
Feb 27th, 2017
  • 5 min read
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    Highlights

    1Many startups are thin on marketing budget 2Blogging: one of the least expensive means of marketing 3Use strategic keywords, but don’t go overboard
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It’s already been established that it’s an absolute must to have a high-quality website, in order to succeed in today’s business world.  But you can’t stop there.  Most startups can also benefit from having a blog on their website.  A blog can help draw new customers to your website, and it can help establish credibility and trustworthiness for your startup.  It’s a great way to establish yourself as an authority on a subject or industry.

Perfect for Low-Budget Marketing

Startups are worried about budgets, and unfortunately, marketing is often the business aspect that gets pushed aside.  Blogging is one of the least expensive means of marketing, and it’s certainly one of the most cost-effective methods.  For virtually no dollar amount, you can create a blog, and you just need to devote some time to keeping it updated.  

A blog is a great means of communication with website visitors and potential customers, and it gives you the ability to promote your startup to a larger audience, via the internet.  More exposure for your startup is always a good thing, and a blog can drive more internet traffic to your website.  Used in conjunction with social media, a blog is a great way to convert that website traffic into leads.

Helps Build Relationships

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A blog can demonstrate to the internet what your startup is all about, but it can also offer another means of two-way communication with those internet users.  If you allow comments on your blog posts, you can extrapolate some very useful information about your readers, and you can use that information to further improve content on your website.  By sharing your expertise with internet users, you will demonstrate your knowledge and authority in your industry field, and this improves your credibility as a startup owner.

A blog improves trust with customers, as well, by making them believe that you are the best one to provide the product or service that they need.  A blog can also be used to demonstrate that you have a human side, that you’re not just a business person, and this can attract more customers, too.

You can also use a blog to network and create relationships with other businesses.  One way is by promoting your blog to other businesses that are in your industry, but that you don’t compete directly with.  In return, these businesses that you’ve forged relationships with may be willing to recommend your business to their own customers.  Networking relationships with other businesses are just as important in order to grow your startup as increasing your number of customers.

More Control Over Your Online Reputation

A blog can give you some control over how people respond online to your startup.  With a blog, you can communicate your mission more clearly to people, and you can have another voice for your company.  If you’re feeling adventurous, you can use your blog to offer some thoughts on current events or particular topics, and you can use your blog to engage readers in a conversation.  Even if some readers are in disagreement with you, you can have meaningful discussions about your differing viewpoints.  If your startup is the unfortunate recipient of negative feedback or online reviews, you can use a blog to explain yourself, which can help mitigate some of the possible damage to your reputation.

Long-Term Results

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Yes, a blog can provide immediate benefits, but don’t just think of it as useful in the short term.  The long-term benefits can be even better.  Long after the date of your latest blog post, your blog can continue to draw in more website visitors.  More website visitors mean the increased potential for sales and greater revenue, which are always pluses.  

A blog is a great way to stay up-to-date on the latest information in your business industry, too.  In order to create great content for your blog, you will have to stay informed on the relevant information and trends in your industry.  There’s really no way for you to stay uninformed.  Most business blog posts require some degree of research, so you’ll be looking for the most current industry information to share with your readers.

Establishing Your Blog

Getting started with a blog can seem like a daunting task, but in reality, it’s fairly easy.  Most blogging platforms are user-friendly, with many options to customize the blog and make it your own.

Decide on a Blog Platform

There are a number of blog platforms out there, and you’ll have to decide which one best suits your needs.  Among the most popular blog sites are WordPress, Tumblr, Blogger, and Squarespace.  Some are more user-friendly than others, some include options for optimizing for SEO, and some give you better ability to customize your blog.

Decide on Purpose and Content

The type of content you put forth on your blog will depend on the purpose of your blog.  For example, maybe you just want to share information about your field with readers, or maybe you want to promote a new service or product line.  The type of content will vary, depending on what you want to accomplish with your blog.  However, it’s important to use a variety of mediums, including written content, images, and videos, as different website users prefer different types of content.

Optimize for SEO

Just as your website should be optimized for search engine results, so should your blog.  Use strategic keywords, but don’t overstuff your blog with them.  Make sure your content is well-written and original, and if you use images, make sure they are of high resolution and load quickly. Experts from SEO Reseller Hub, say that optimizing for SEO is the single most important action to take with a blog.

Choose a Theme

Blogging platforms, such as WordPress, typically offer themes to make it easy to design a blog.  If you use a theme, make sure that it’s a responsive design, that will display correctly on desktops, tablets, and cell phones.  Any theme you select should be customizable, although that will vary according to your needs.  Check into the customer support that is offered, too, in case you have any difficulties.

Final Touches

Your blog is not complete without a few extra finishing touches.  For example, create an About section that offers readers a little bit of information about you and your startup.  Include subscription options for your readers, so that they can get notifications of new posts.  And most importantly, make your blog posts shareable by adding social media buttons to each post.  The more your blog is shared, the more potential customers you can draw to your website.

Most startup owners already understand the importance of having a great website.  A blog should be a part of that website, particularly if your company is just getting started.  It’s a great way to reach out to website visitors, to connect with them in a way that may not happen just through your website.

About the Author

Amir Noghani

Amir is the General Manager at Green Web Marketing. Along with holding a master degree in Engineering, he has been working in the field of marketing and communications for over Seven years and developed strong knowledge and skills in Online Marketing and Public Relations and also writing journal articles and blogs.